(Hat Tip: Bassin with Allen)
Tackle Tour has a picture of the lure.
I am betting it's not gonna come in under $15. It looks like a lure that pike would have a hard time with and if the thing floats there is a very good chance if a pike did cut you off that you would get the lure back. It's topwater and unique, I actually am considering buying one if they ever go on sale. They have a website that doesn't work. Click it maybe it's working now.
Update: Website is up, but there aren't any lures available.